Real estate as an industry is witnessing a backlash of a distressed and flustered economy that has played havoc with the market. With rising prices, dipping stocks and an acute scarcity of funds combined with unexpected layoffs and drastic wage cuts, people have much more on their mind than buying expensive homes and high-priced commercial property. Banks have become increasingly stingy with home loans and have tightened their once generous policy of financing every other venture that came their way.Today, there are very few means to raise money from the market and the construction industry is as badly affected as the real estate agents and buyers with premier projects being aborted mid-way and no buyers willing to incur the burden of loans when their jobs are at stake. To sum it up, the ambience is not very favourable to make money from real estate, and professionals in this industry need to harness the power of other resilient and productive sources of income to create a more secure source of finance that doesn’t bend in the face of a falling economy.Direct Sales on the other hand is a cutting-edge business system that has gained fruitful momentum in the last few years. It can help you to sell anything and everything under the sun and make a financial fortune while you are at it. The power of Direct Sales is further augmented by the advent of the internet. The internet helps you capture a wider market and reach out to the world if you have well-oiled machinery in place to run your business. It helps the host organization that offers you the direct selling opportunity to save on unnecessary and exorbitant advertising expenditure and target their audience in a more personalized and interactive fashion. The associates are happy because they get a large share of the profit margin with no middlemen involved.Since there will always be demand for basic products and services that are less prone to fluctuating macro-economic trends, direct sales is a far more dependable source of revenue generation in the current era compared to real estate. The latter is constantly at the mercy of fluctuating economic conditions and is not as spread-out as direct sales.A real estate business involves numerous operational and administrative costs that are mandatory to sustain it. A direct sales venture in contrast can be launched with unassuming capital and low overhead expenses that have the power to create a greater residual income for the entrepreneur.
A real estate agent would act as your guide and help you take on one of the most significant decisions you will ever make within your life time. Therefore, it is imperative that you are absolutely sure that he/she has your best interest at heart and will always try to work towards fulfilling your requirements to the best of his/her abilities.Choosing a real estate agent who will act on your behalf to find you a good deal is a very important decision. One must look into the following aspects carefully before deciding upon a realtor:o Does the realtor have enough time for you?
o Are you sure of his personal integrity and work ethics?
o Will the realtor devote enough time and effort for you?These are pertinent questions whose answers should satisfy you sufficiently. Your satisfaction is crucial in order to safely depend on the realtor about such an important decision. As a buyer, you must feel comfortable at all times. This is even when you have to refuse an excellent deal or move away from the “near perfect” home that your real estate agent may have shown you. It is very important that you do not feel intimidated by the real estate agent and at the same time, he/she must possess qualities such as assertiveness and a high degree of professionalism.Choosing a realtor is akin to choosing a lawyer or doctor since one does not wish to lose out on a dream house or on a great bargain. The process of short listing or narrowing your search for a real estate agent is most often about how comfortable you are doing business with a particular individual. One has to look out for rehearsed responses and try to get to what the person can actually offer you. The trick lies in not falling for glib talk and going beyond the façade put up by many real estate agents. Most of the realtors are people with integrity, since they are professionals with a reputation to protect. However, what you have to look for in a real estate agent is his/her ability to understand your requirements and deliver accordingly.Some of the realtors in business would have exceptional sales track records, so probing about their past record may be a good idea in order to asses them. You may also ask for references from individuals who would vouch for the realtor’s capabilities on the basis of having done business in the past. Try to shortlist at least a dozen of real estate agents and use your discretion regarding whom to call for reference.Ask the real estate agent as many questions as you deem suitable.You may consider asking questions similar to the ones listed below:
o For how long has each of the houses shown to you been up for sale?
o Which of the houses have had their prices reduced?
o How many times were the prices slashed and how much was reduced?
o Is the realtor ready with a marketing plan for selling your property?
o Would he stick to the plan?
o What is the guarantee given by the realtor that you will get an assured good deal?You may also consider asking if he/she has taken any courses on the real estate business to gauge his/her enthusiasm and passion for the job. Try to see if the realtor’s voice sounds monotonous to you. In case you do, then ask yourself if his/her approach is relaxing or whether you would like to hear a more lively and energetic voice.Last but not the very least, you should figure out whether he/she has good negotiation skills. Ask questions related to commissions as in the event of a house sale; both you and your realtor would have to discuss fiscal matters clearly.Keep a keen eye on how the real estate agent airs his/her thoughts when you bargain for a reduced rate. If he/she is able to convince you that the fee being charged is fair and that it is commensurate with the amount of hard work that he has to put in to earn it, then he/she surely has the capability to convince other people to listen to their side of the story when seeing to business on your behalf!Such prolonged discussions would give you the time needed for you to judge the personality type of the real estate agent. At the end of it all, you have to select someone who can earn your trust.
A well-designed website is a great way to market your business or service and can significantly increase your market reach. Online marketing is very useful for real estate companies, brokers and agents and allows them to attract and reach out to more customers.Investment in properties or land can help you get great returns in a short span of time, which is practically impossible with other investment options. People often look for properties to live or invest and real estate agents and brokers help them to locate the available options easily. While most people like to personally visit the property before making a decision to purchase it, websites offer a great platform for agents and brokers to give virtual tours to potential buyers. This is a convenient method to primarily evaluate a property and gives the buyers all the details they might require about the properties. Real estate websites must be creatively designed to attract the interest of buyers and must be easy to use and access. The use of customized themes and designs can help in giving your website a unique look and can distinguish it from ordinary websites and portals available on the Internet. A well-designed website can be navigated and viewed by a customer from any location and gives them an opportunity to view properties at their convenience.Optimal use of technology can greatly help real estate agents and brokers to develop and manage their own databases and also allows them to profile and track visitors on their websites. This method enables the website owners to build a potential pool of customers who can be enticed into making a purchase. Regular mailers providing information pertaining to properties that are of interest to the customers can also be sent using the database acquired from the websites. This exercise helps real estate agents and companies to constantly make their presence felt to customers without causing any serious inconvenience. Experienced website designers can help in ensuring that your website is easy to manage and has built-in controls for you to easily modify and edit the details.Various available properties must be displayed on your website accompanied by pictures having good clarity. Professional real estate website designers also provide excellent search tools on the site to enable buyers to easily search for different properties. An additional enhancement also allows users and visitors on the website to save their searches and bookmark their favorite properties. This makes it easy for them to locate and view the properties later and saves a lot of time. Well-established real estate website designers also give you an opportunity to connect with other real estate companies and professionals through their own network. This makes it possible for agents and companies across the globe to share and increase their listing and reach out to more customers to showcase their properties.Professional companies are also well versed with the art of increasing traffic to your website, which will ensure that you feature prominently in search results. This, in turn, increases the number of visitors coming to your website and markets your listings to more interested buyers. Property web design can also include the use of Flash and other similar software on your website to make it more attractive. It is also important to get your website designed by experienced and professional designers who provide their services at affordable rates.